A subsidiary of The Little Island Enterprise, Kellicraftsspecialises in the development and marketing of innovative tourist souvenirs. It seeks to create low-priced, mass volume, and functional gifts and souvenirs that have a general appeal to tourists as well as corporate customers. Combining tasteful designs with even humour, Kellicrafts believes that there is tremendous market potential for its own brand of innovative souvenirs.
Despite the ever increasing number of tourists that visit Singapore each year, we strongly feel there is a dearth of truly creative tourist souvenirs in our retail shops. It is time for us, as a local company, to fill that niche with icons of Singapore that we can be really proud of.
Marketed under the brand name "Krazy Kelly", some of our souvenirs including fridge magnets and key chains have gained sizeable market shares ever since their launch at Airport shops, the Zoo, Jurong Bird Park, Sentosa, Clarke Quay, "Little India", Holland Village, other tourist attractions and major souvenir and stationery shops in the city. For added humour and realism in our designs, there's even "scratch & sniff" stickers that come with selected magnet and key chain designs.
Fancy smelling the pungent odour of the 'durian', or the tangy spiciness of Chilli Crab a la Singapore behind these unique souvenirs. This olfactory sensation has opened up a totally revolutionary dimension that has never been attempted before.
Other interesting products include the range of translucent Merlion-themed clocks, picture-frames cum mirrors and jewellery boxes that are sold with the endorsement of the Singapore Tourism Board. And of course, not forgetting the polystone hand-painted 3-D magnets and crystal paperweights that we have specially developed and produced for the shops at the beautiful and fun island of Sentosa.
Our range of tourist souvenirs are popular among locals and visitors alike. Some of these souvenirs aptly represent the multi-ethnic and multi-cultural aspects of Singapore with both visual and olfactory appeal!
We have dedicated our very own "Kellicraft's" website featuring Krazy Kelly's products as well as other licensed & customized merchandise at http://www.kellicrafts.com
